This is one of the best plugins for retargeting your customers. It helps in sending user-triggered events to social media platforms like Facebook, Twitter, Google, and much more. So how it works? When a user visits your site and starts exploring it, they trigger a specific event set by you which helps in collecting conversion data. This data is sent to selected ad platforms from where they are targeted.
With the help of this plugin, you can easily retarget customers through the conversion tracking data it collects when a customer triggers a specific event. The popular platforms it covers are Facebook, Twitter, Google, and Microsoft.
It collects a multitude of information. For instance, through Facebook Ads, you can see who viewed your products, what they searched, purchased, and much more.