No advanced settings with no complicated settings make this one of the easiest, yet diverse redirect plugins to use. This plugin is primarily designed to handle the 301 redirect setting, once the content from one location to the other is permanently moved. It is one of the best redirect plugins for WordPress.
The best use of this is seen when there is a need for changing the hosts or domains and at the same time page ranking to needs be preserved, or if you have removed a URL and looking for a simple way to redirect the old URL to a new page. The plugin would keep the old links intact and then all the traffic (user) would be redirected to the newly available content.