If you want to make your WooCommerce site successful, you have to invest in email marketing. To ensure you have a good workflow for your email marketing campaign, there are two popular plugins that most marketers use, MailChimp vs MailPoet. Both of these are forerunners in the email marketing sector and offer a lot of benefits once subscribed. Today, we’ll dive into a detailed look into what makes these great, and what sets them apart from each other. But first, let’s talk a bit more about email marketing and why it’s so important to get it set up properly, using a reliable service and easy to use the plugin for your WooCommerce site.
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What is Email marketing?
Email marketing involves using emails to help boost your business through promotions or informational newsletters. Through email marketing, you should be able to target a wide range of people who are in need of your products or content. Moreover, gone are the days of sending physical posts to customers to reach out to them with attractive offers, all the best businesses these days have some form of email marketing setup for their online website.
Why is Email Marketing so Important?
To build your online presence and extend the reach of your website, you would want to reach out to customers more easily with lucrative offers and vital information. This is where email marketing comes in handy. Being in the digital age and all, the best way to communicate with both old, and future customers, is through their emails. Studies have shown that, although a massive portion of internet users have some sort of email account, only over half use other forms of social media. Therefore, to get a hold of all your potential customers and grow your business, setting up a good email marketing scheme is very important.
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What are the best options for your WordPress site? – MailChimp vs MailPoet
Much like your other business needs, WooCommerce is well-equipped with great email marketing plugins, which are fine-tuned to help your business take care of its email marketing needs. With the help of these two plugins, MailChimp vs MailPoet, you can start right away with getting those important promotional or informational emails to your customers and help grow your business with them.
MailChimp – An experienced email marketing service provider
MailChimp started out humbly about 18 years ago with the goal of automated email marketing. Originally a paid service, it now also has a freemium option and plays host to about half a million users. With its growth, the company has become a powerhouse for digital marketing.
The MailChimp Plugin for WordPress
One of their notable contributions to the email marketing platform is its dedicated WooCommerce plugin. With the plugin, you can get access to the best of what MailChimp has to offer right from your website. Moreover, you are free to create an account and test out the waters before investing more cash into them as they have a free option that allows businesses starting out to get a taste of their premium email marketing services.
Easy to design and use forms
The MailChimp plugin brings with it an easily customizable sign-up form for your customers. This form looks great, is mobile-responsive, and is sure to pull in interested customers. In addition to the standard form, it is compatible with a plethora of other e-commerce plugins and form-building plugins, which will help you personalize and beautify your forms further.
Additional features
If you decide to add on premium membership to your MailChimp account, you can start to reap the full benefits of having a professional email marketing software at your helm. Here are some of the main benefits you get when setting up premium membership with MailChimp:
– Custom Email Templates
– Custom Branding
– 24/7 personalized support
– Advance audience analytics and insight
– Retargeting ads
– Advanced audience segmentation
– Unlimited mailing list
Therefore, with these powerful analytical tools, a dedicated support team, and customizability, you can take your email marketing game to a whole new level with MailChimp’s services and the WooCommerce plugin.
Let’s move ahead in our MailChimp vs MailPoet comparison.
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MailPoet – Easy-to-use and customize email marketing plugin
The MailPoet email marketing plugin for WooCommerce offers its own set of extensive user-friendly services too. With a free subscription plan, a lot like MailChimp, MailPoet allows the website owner to send free emails up to a maximum of 2,000 subscribers. However, MailPoet strongly suggests using the Premium membership options as the free option often ends up blacklisting your site or sending your marketing emails to the spam box of your customers.
MailPoet services and plugin features
When talking about MailChimp vs MailPoet, it’s important to list out the plugin features. When you sign up for one of the premium packages from MailPoet, you can rest assured knowing your mailing service is in excellent hands. In addition to supporting third-party mailing providers, they offer options to use their own servers to handle all your mail. And if you want to avoid that, you can choose to use your own server as well.
– Over 300,000 websites use it.
– Reliable.
– Responsive customer support.
– Works seamlessly with the WordPress ecosystem.
– Creating emails, adding images and content is simple, as it is well-integrated with the WooCommerce dashboard.
– Mail opening rates stand above 40%.
– Automatic Mailing for Updates including signup notifications and welcome emails
– A multitude of templates to choose from.
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Final thoughts
So, MailChimp vs MailPoet, which would you choose? Even with these automated plugin tools, it’s always a good idea to monitor the mailing list. Additionally, it’s important to remember that advertising is not just about sending in offers or purchasing options, use the services of your provided by your email marketing host to analyze your consumer base, set up updates, and send insightful information which should be able to both inform your customers and encourage them to stay up to date with your content.
Finally, before choosing your email marketing solution provider, choose the one that fits your needs the best. MailChimp offers superior analytics, ranging from monitoring how many of your emails were opened, click-through rates, and bounces. Whereas, MailPoet offers simplicity in both design and functionality making it easy for you to get started as soon as possible.
