Do you know that the average cart abandonment rate is 70%? Yes! That’s a huge number of sales you are missing out on. Cart abandonment is an unavoidable conundrum of online shopping. There are several things that can get the user distracted, such as slow internet, or website, a complex checkout process, expensive shipping, and much more. Despite clearing out the obvious errors, cart abandonment is still an issue. So what to do? Simple, WooCommerce abandoned cart recovery.
Since you can’t control cart abandonment, you can recover them easily. How? By being persistent, by optimizing your site so that it never happens in the first place, and by simplifying the shopping experience for your customers.
Below we are sharing some effective tips and tricks on the best ways to recover abandoned carts in WooCommerce and bring customers back on-site.
Check out the complete WooCommerce Pricing Details if you are thinking to start a Store.
Best Ways to Recover Sales From Abandoned Carts
- Easy Checkout
- Remarketing Ads
- Recovery Emails
- Offer Free Shipping
- Enable Social Proof
- Create Urgency
- Multiple Payment Options
- Optimize Product Pages
- Mobile Responsive Design
- Push Notifications
- Add Live Chat
1. Easy Checkout
One of the major reasons why customers abandon their carts is due to a complex checkout process. Either you have too many form fields to fill or creating an account is necessary. Both of these scenarios result in cart abandonment. Online shopping has made everything simpler, and thus even a single complication is enough to get your customers off-site and look for other vendors.
Therefore it is important to optimize your checkout as much as you can. Make it simpler, reduce the required fields, and make it all fit on one page. Moreover, enable guest checkout on your WooCommerce store. Why? Because even increasing your email list is good for your business but if it results in cart abandonment, then it’s of no use.
Offer the simplest checkout process to reduce cart abandonment on your store with these best checkout plugins for WooCommerce.
2. Remarketing Ads
Another effective method of WooCommerce abandoned cart recovery is using retargeting ads. What are those? Retargeting ads are personalized ads that are created for each user that visited your site, added a product to a cart or wishlist, and then didn’t complete the purchase. These retargeting ads will appear in front of the user on Facebook or Google, enticing them to get back on site and complete their purchase.
Retargeting ads have a success rate of 70%. As they are highly personalized in nature, the chances of your customers being enticed to return to shop are very likely. Moreover, the key to good retargeting is to add an incentive, such as free shipping, exclusive discount, and much more.
3. Recovery Emails
Email marketing is still the strongest form of marketing. Why? Because it works. Don’t let an abandoned cart be the reason to stop you. You can send follow-up emails for abandoned cart recovery on your WooCommerce store. It has been researched that sending cart recovery emails the very same day of abandonment can result in around 50% of the users completing their purchase. Which is better than getting no sales at all!
There are many things you need to consider with follow-up emails. That content, the frequency of the emails sent, and the incentive. For example, if you send the email within the first hour of the abandoned cart, the chances of conversion are higher. Whereas sending an email the next day could significantly lower them. And being extremely persistent isn’t going to get you any points also. Moreover, you can also personalize the content, add a time limit to create urgency, apply coupons, etc.
4. Offer Free Shipping
Suppose a consumer visits your site, adds a product to the cart, proceeds to checkout, and finds out at the last step that the shipping costs are too high. What happens? The consumer abandons the cart. Shipping costs are one of the major reasons for cart abandonment. A great way to counteract this is by offering your customers free shipping if it’s feasible for your business and your competitors are doing it. Moreover, if you can’t offer free shipping, clearly display your shipping costs and also the estimated delivery time to improve the user experience. Or you can compensate for the shipping in your product price so that the loss doesn’t seem too huge.
Whatever the case may be, it has been researched that 90% of sales are increased if a business offers free shipping after a certain spend limit.
To reduce cart abandonment, free shipping contributes a lot. Check out these amazing shipping plugins for WooCommerce and choose the one that suits you the best.
5. Enable Social Proof
Do you know that one of the most oldest and effective marketing strategies to not only increase sales but also improve brand awareness and recover the abandoned WooCommerce cart is social proof? Social proof is based on the psychology that people follow the majority. And that’s true!
You can easily enable social proof on your site with the help of plugins and extensions. Social proof is of multiple types, such as customer reviews, testimonials, celebrity endorsements, influencer marketing, real-time stats, and much more. Why is social proof effective? Because it helps in removing doubt and uncertainty and helps in increasing customer’s trust and credibility as they can see many other people trust your brand. And real-time stats show product popularity, thus enticing them to purchase.
6. Create Urgency
Another effective way to reduce cart abandonment is by creating urgency in your customers. This is based on another psychological phenomenon that believes that by creating situations that are limited or scarce, you can entice your customers to complete their purchase before the offer runs out.
There are many ways you can create FOMO (fear of missing out) in your business. For example, a time-limited deal displayed through a countdown timer will urge your customers to avail it before time runs out. You can also show the available stock of an item and add call-to-action buttons to create a dramatic and urgent effect.
7. Multiple Payment Options
Another simple yet powerful technique that helps in making sure that your site is optimized for the best shopping experience and you can provide your customer with utmost convenience is streamlining the checkout process.
As we have already discussed above, your checkout should be simple, one-page, and enable guest checkout. Similarly, your checkout should also have multiple payment options available to cater to a larger audience. Customers prefer to pay through different payment methods such as payment gateways, mobile wallets, cash on delivery, etc. Whatever the case may be, by providing multiple options, you can reduce the hassle and simplify checkout greatly.
Multiple payment options for customers’ convenience can definitely reduce cart abandonment. For that, check out WooCommerce Payment Gateways.
8. Optimize Product Pages
Many factors contribute to cart abandonment and not all of them are related to checkout. Something as simple as your product page could lead to a lost customer as well. Let’s dig deeper. Suppose you a consumer with a specific item in mind, who visits a site for the first time and instantly search for the required product. But once you get on the product page, you don’t find sufficient information about the product, which seems sketchy enough and you end up leaving the site. Thus, it is important to optimize product pages by adding relevant information to seem credible and build customer trust to reduce cart abandonment.
Attract customers by letting them customize their ordered products by using WooCommerce Product Designer Plugins.
9. Mobile Responsive Design
More than 80% of the consumers use their mobile devices to place an order. That’s a huge percentage of sales you could potentially miss out on if your website is not mobile-friendly. A mobile-friendly site should be free from clutter and be navigation friendly so your consumers can easily find their desired products or explore your site.
Features like popups are not favorable for a mobile device. Moreover, your text should be perfectly sized and formatted. It is very important to create a custom template for your mobile devices so that users can have the best experience. Also make sure that your media, such as photos and videos are appropriate for mobile devices and should not be heavy to slow down page speed, which increases the bounce rate drastically.
10. Push Notifications
Instead of waiting for your customers to open that email, reach out to them directly on their desktop with push notifications. Push notifications are popups that open directly on the user’s desktop or mobile device. They have a higher conversion rate than most techniques as they are right on your face and entice you to just click.
You can use plugins to add this functionality to your site. Moreover, it is important to time your WooCommerce abandoned cart recovery notifications so the customer doesn’t unsubscribe to your notifications. Because besides cart abandonment, these notifications can be used for announcing sales, discounts, and much more.
11. Add Live Chat
If you are wondering how this helps in abandoned cart recovery for WooCommerce, we got you. It’s important to understand that cart abandonment also occurs to the lack of information provided, which leads to doubtfulness and skepticism on your business. By adding live chat support on your site, customers feel a sense of security and trust that they can reach out to you in terms of any query. It is even better to offer 24/7 live chat support on the checkout page so customers can ask you anything before they make the purchase.
Related: How to Add Live Chat Support on WooCommerce Store – Complete Guide
Final Words
Cart abandonment cannot be completely avoided in an eCommerce business, but you can remarket your customers and try to minimize cart abandonment with the tips mentioned above. It’s all about optimizing the user experience and enticing your customers to make the purchases in one go. It is also important to analyze your results and do A/B testing to see if any of the employed techniques are making any difference. Because in the end, each business is different and what works for some doesn’t work for others.
