The work isn’t completed by just creating an online store. Now you need to market your store to reach the relevant audience and promote your products to increase sales and revenue. In this era, digital marketing has completely changed the game, you can find your niche, customize your target audience, and send them personalized messages to increase conversions, all with a single tool. But even in such times, WooCommerce email marketing automation remains one of the most effective plugins for promoting your products and services because it helps you create a direct and personalized link to your customers.
The reason why email marketing has the highest ROIs is that it helps in building communication with your customers. Not only do you promote your products, but you also increase brand awareness, which leads to customer loyalty and retention. Either it’s the start of your customer’s journey or the end, you can stay connected with emails. For example, welcome emails, cart abandonment emails, how-to emails, promotional emails, etc.
In this article, we will discuss how you can set up email automation and marketing tools on your WooCommerce store and discuss some of the best plugins in this category.
Let’s get started!
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Simple Process to Set-Up Email Marketing in WooCommerce
For this WooCommerce email marketing guide, we have chosen the Omnisend plugin to set up email automation marketing campaigns. Omnisend is a powerful plugin that provides automation, segmentation, and SMS compatibility to increase conversions and sales.
Step 1: Integration with Email Marketing plugin
First, you need to download the plugin. For this, go to WooCommerce > Plugins > Add New. Search for the plugin to install and activate it. Then, you need to create an account on Omnisend. An API key will be provided in the Omnisend dashboard, copy and paste it on WordPress to connect your account. Once linked, your WooCommerce account will be shown in the Omnisend dashboard.
Step 2: Automate Email Marketing Process
For automation, go to Omnisend Dashboard > Automation tab. Here you can create an email workflow from scratch or use one of the ready-made templates, such as order confirmation, cart abandonment, cross-sells, etc. For this tutorial, we will go with the cart abandonment template. Once you select, you will be taken to a premade flow chart that shows when each email will be sent and what content will be added to it. For example, the first email will be sent as soon as a customer abandons the cart, while the second email will be sent 11 hours after, and the third after 12 hours. You have the option to change the time between each email and its content.
You can also customize the subject line, pre-header, and sender’s name and email address.
Then click on the “Edit content” button to design the email template. You can use the drag and drop builder to add blocks like socials, featured products, discounts, etc. Moreover, you can also add specific products to your emails by clicking on the “start picking” button. This will direct you to your store, where you can go to specific product pages and add them by clicking on the “+” button. And you are done!
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What Else You Can Do With Email Marketing
There are a lot more campaigns that you can create using WooCommerce email marketing tools other than cart abandonment emails. You can create different flow charts, staying connected to your customers throughout the sales funnel process. For example, to entice the customer, you start with welcome emails and thank you emails as soon as an order is placed, then you send cross-selling emails depending on their order history, you can also add in a coupon, further enticing them to purchase in the future.
Other email types include how-to blogs and videos, order tracking emails, invoices, and much more.
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Best WooCommerce Email Marketing Plugins
Let’s discuss some of the best WooCommerce email marketing plugins available that can help you create complex campaigns with just a few clicks.
1. Mailchimp
Mailchimp is an advanced and easy-to-use marketing platform that enables you to bring together your audience, marketing channels, and insights on a single platform to increase sales and revenue. You can build emails and send them at the right time. It also has audience management tools to segment your customers, create signup forms, and behavioral targeting.
Moreover, Mailchimp also provides you with an easy-to-use email designer to customize your emails or use the premade templates.
Key Features
- Target customers based on their site activity, purchase history, etc.
- Advanced customer segmentation tools.
- Create multiple email flow charts to stay connected with your customers.
- You can store, sync, and edit files directly on the Mailchimp platform.
- Get detailed reports regarding marketing campaigns.
- You can also perform A/B testing and send surveys to customers.
To download, click here.
2. MailPoet
MailPoet is one of the best WordPress/WooCommerce email marketing automation plugins. It integrates with your CMS and enables you to use images and visuals directly from your WordPress library, thus eliminating the need to upload them again. You can send automated emails at the right time to retain customers. It is easy to use and set up. Moreover, you can also customize your emails with the help of an editor and advanced features. It has over 50 pre-designed templates available to choose from.
Key Features
- Use emails to alert customers about the latest posts or newsletters.
- Segment customers and create content for each segment specifically.
- It automatically removes inactive users from the email list.
- Send abandoned cart, first purchase, recommended product, or follow-up emails.
To download, click here.
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3. Klaviyo
Klaviyo helps you create personalized WooCommerce email marketing campaigns by collecting customer data so that you can send targeted emails and increase sales and revenue. You can segment your customers based on location, profile properties, values, or events. You can also trigger flows based on multiple actions and use filters to target and optimize. Klaviyo also provides detailed customer reports with predictive analysis regarding customer lifetime value.
Key Features
- Integration with more than 70 plugins and extensions.
- Make multiple pre-built email flows.
- Segment customers based on behavior, browsing, and properties.
- Add custom attributes in emails.
- You can also target customers through Facebook advertising campaigns.
- Add blocks like product recommendations in emails.
To download, click here.
4. Omnisend
As mentioned above, Omnisend is a powerful WooCommerce email automation plugin that enables you to create complex email flow charts or use the pre-built templates to retain customers and increase sales. It also has automation for welcome emails, transactional emails, and cart abandonment emails. Send targeted emails to customers by segmenting them based on their behavior and other values.
Key Features
- Drag and drop editor to customize emails and add dynamic coupons and blocks.
- You can also stay connected with your customers through SMS.
- Pre-built email workflows for different campaigns.
- Run customers and products analysis.
- You can also add popups, wheel of Fortune, signup boxes, etc.
To download, click here.
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5. Remarkety
Remarkety is another WooCommerce email marketing tool that enables you to send targeted and personalized emails to customers and increase loyalty. It automatically segments customers based on their shopping behavior and order history. You can use this segmentation data to send targeted emails to customers. Moreover, you can also recover inactive customers or abandoned carts with follow-up emails.
Key Features
- In abandoned cart emails, you can add products, links, and images of products left in the cart.
- You can also add coupons and product recommendations blocks.
- Create custom campaigns for each customer segment.
- It enables you to perform A/B testing for headlines and email content to see which is more effective.
- Drag and drop editor.
To download, click here.
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Wrap-Up
Harnessing the power of email automation is just what you need to promote your business and products and reach your target audience at the right time. Building an email list, segmenting your customers, adding dynamic blocks, and creating complex workflows, all become easy with the help of the best WooCommerce email marketing plugins. We hope this article helped you find a suitable plugin for your business.
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